Every Day, A Sunny Day.
Every day, a day of celebration.
ブランドストーリー
"Why do we feed our beloved family members things we would never eat ourselves?"
That sense of dissonance is where HARENOHI began. Founded in Nagoya in 2023, our brand walks alongside your dog through life, aiming to make a healthy lifespan of 20 years not a miracle, but simply the way things are.
We are not a dog food manufacturer. We are a new kind of brand that provides all-inclusive life support — integrating meal design, preventive care, and grooming for your beloved dog.
Food is Culture.
Not curing illness, but building a body that stays well.
Even when care is needed, making that dog happier through the power of food.
This is the role of food, as HARENOHI sees it.
Our Promise
Brand Promise
Beyond Human Standards
Chosen above human standards.
Domestic, organic, and additive-free. We start where 'fit for human consumption' ends — and aim a step beyond. No 'good enough for dogs.' Every ingredient and process is questioned at the same level we would for our own families.
Lifelong Support
From prevention to care, for a lifetime.
Daily meals for prevention. Functional support when subtle changes appear. Care meals during recovery. The nutrients a dog needs — and the design that supports their wellbeing — change at every stage. To accompany one life, with one continuous arc of meals: that is our promise.
HARENOHIの約束
Lifetime Nutrition Design
Lifetime nutritional design, from prevention to recovery
We address the full spectrum of a dog's life -- from building a resilient body before illness occurs, to supporting nutrition during care and recovery.
Beyond Human Grade
Beyond human-grade standards.
Why do we give our family members -- our dogs -- things we would never eat ourselves? That sense of dissonance is the starting point for everything we design.
Hydration First
Hydration is our highest priority.
Incorporating moisture-rich meals into daily life is fundamental. The most understated, most essential element must never be neglected. This is at the heart of HARENOHI's meal design.
Bespoke Design
A meal plan designed for your dog alone.
Constitution, age, living environment, medical history -- no two dogs are the same. We offer fully bespoke meal design, tailored to each individual.
Our Approach
Our Approach
01
Low-Temperature Cooking
A method that preserves the natural vitamins and enzymes of each ingredient, maximizing nutritional value and flavor.
02
Bone Broth Base
A nutrient-rich soup loaded with collagen, glucosamine, and amino acids, used as the foundation for all our menus.
03
Food Rotation
Rotating between protein sources — chicken, venison, horse, fish — to prevent nutritional imbalances and keep meals exciting.
04
miRNA Screening
Analyzing micro-RNA in the blood to detect risk factors for 30+ conditions before symptoms appear.
チーム
Sadamasa Nishio
Sadamasa Nishio
Founder & CEO
Founder of milucoco / LillyHoldings. On a mission to turn every day into a sunny day for dogs through food culture.
Yukio Kitade
Yukio Kitade
Medical Advisor
Professor Emeritus at Gifu University, Ph.D. in Pharmaceutical Sciences. A pioneer in miRNA drug discovery research, with over 200 papers and 10+ patents.
Medical Advisor
The pioneer behind our preventive-care design
Hiroshi Yasuda, Ph.D.
Hiroshi Yasuda
Medical Advisor / Professor Emeritus, Gifu University
A pioneer of miRNA drug-discovery research. Over decades, he has advanced research and implementation of preventive medicine — capturing subtle changes before symptoms appear. At HARENOHI he oversees the miRNA testing protocol and the design of dietary interventions.
- Affiliation
- Professor Emeritus, Gifu University
- Specialty
- miRNA drug discovery / Preventive medicine
- Papers
- 200+ peer-reviewed publications
- Patents
- 10+
“Better than treating disease is preventing it. Daily meals are the best preventive medicine — one we can sustain for a lifetime.”
アンバサダー
Our Family
Family Spotlight
Coming Soon
Coming Soon
Coming Soon
Benefits
あなたのアンバサダーライフ
Regular HARENOHI product provision
Priority invitations to Maison HARENOHI photo sessions
Early access to new products
Feature on our official social media and website
Join Us
こんな方をお待ちしています
Alignment with HARENOHI's vision and brand values
Regular social media activity on Instagram or similar platforms
Enjoyment of HARENOHI meals together with your dog
迷われている方もお気軽にお問い合わせください
仲間になる
会社概要
Company
- Company
- 株式会社LillyHoldings
- Brand
- milucoco / HARENOHI
- Representative
- 西尾 貞将（Sadamasa Nishio）
- Founded
- 2023
- Address
- 〒452-0816 〒452-0816 愛知県名古屋市西区貴生町23-3 アートプレイスT2 1F
- Business
- Meal design, preventive care, and event planning for dogs
- Phone
- 052-502-0358
- info@lillyholdings.co.jp
もっと知る
Explore More