Every Day, A Sunny Day.
Every day, a day of celebration.
ブランドストーリー
"Why do we feed our beloved family members things we would never eat ourselves?"
That sense of dissonance is where HARENOHI began. Founded in Nagoya in 2023, our brand walks alongside your dog through life, aiming to make a healthy lifespan of 20 years not a miracle, but simply the way things are.
We are not a dog food manufacturer. We are a new kind of brand that provides all-inclusive life support — integrating meal design, preventive care, and grooming for your beloved dog.
Food is Culture.
Not curing illness, but building a body that stays well.
Even when care is needed, making that dog happier through the power of food.
This is the role of food, as HARENOHI sees it.
HARENOHIの約束
Lifetime Nutrition Design
Lifetime nutritional design, from prevention to recovery
We address the full spectrum of a dog's life -- from building a resilient body before illness occurs, to supporting nutrition during care and recovery.
Beyond Human Grade
Beyond human-grade standards.
Why do we give our family members -- our dogs -- things we would never eat ourselves? That sense of dissonance is the starting point for everything we design.
Hydration First
Hydration is our highest priority.
Incorporating moisture-rich meals into daily life is fundamental. The most understated, most essential element must never be neglected. This is at the heart of HARENOHI's meal design.
Bespoke Design
A meal plan designed for your dog alone.
Constitution, age, living environment, medical history -- no two dogs are the same. We offer fully bespoke meal design, tailored to each individual.
Our Approach
Our Approach
01
Low-Temperature Cooking
A method that preserves the natural vitamins and enzymes of each ingredient, maximizing nutritional value and flavor.
02
Bone Broth Base
A nutrient-rich soup loaded with collagen, glucosamine, and amino acids, used as the foundation for all our menus.
03
Food Rotation
Rotating between protein sources — chicken, venison, horse, fish — to prevent nutritional imbalances and keep meals exciting.
04
miRNA Screening
Analyzing micro-RNA in the blood to detect risk factors for 30+ conditions before symptoms appear.
チーム
Sadamasa Nishio
Sadamasa Nishio
Founder & CEO
Founder of milucoco / LillyHoldings. On a mission to turn every day into a sunny day for dogs through food culture.
Yukio Kitade
Yukio Kitade
Medical Advisor
Professor Emeritus at Gifu University, Ph.D. in Pharmaceutical Sciences. A pioneer in miRNA drug discovery research, with over 200 papers and 10+ patents.
会社概要
Company
- Company
- 株式会社LillyHoldings
- Brand
- milucoco / HARENOHI
- Representative
- 西尾 貞将（Sadamasa Nishio）
- Founded
- 2023
- Address
- 〒452-0816 愛知県名古屋市西区貴生町23-3 アートプレイスT2 1F
- Business
- Meal design, preventive care, and event planning for dogs
- Phone
- 052-502-0358
- info@lillyholdings.co.jp
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